Desi Today Magazine
It is not always on screen actors who represent the face of the cinema. There are tons of people who work hard to promote the industry and take it to every home. One such lady is Natasha Mudhar. Natasha is the award-winning London-based global strategist, director, and CEO of Sterling Media.
Sterling Media is a multi-disciplinary, global business and communications consultancy, founded in 1995 by business entrepreneur Teji Singh – one of the first women from an ethnic background to set up an international communications agency in the UK – with a mission to drive innovation by bringing clients closer to their goals in purposeful ways, creating more meaningful experiences, deeper connections and compelling narratives.
Sterling and Natasha are renowned for its work in being the first international communications consultancy to take Bollywood global. Some of the hero campaigns she has spearheaded include Pad Man, Toilet Ek Prem Katha, Dangal, the IIFAs in the UK to name but a few. Natasha is also the India Director of the UN’s Global Goals campaign, launched by filmmaker Richard Curtis to popularise the Sustainable Development Goals globally toend poverty, reduce inequalities and tackle climate change. She was also part of the team to launch one of India’s largest public health campaigns to eliminate filaria in India by 2020.
Natasha was recently appointed to the Advisory Board for Commonwealth Enterprise and Investment Council (CWEIC), an organisation facilitating trade and investment throughout the 53 states of the Commonwealth and supporting private sector companies and governments to promote economic activity.
The CWEIC will run the Commonwealth Business Forum, to be held on 16th-18th April in London. The event forms a unique platform for dialogue, bringing together a range of industries and economies. With the government supporting enterprise and business in the country, Indian business will also be an essential part of the Commonwealth Business Forum.
She said, “We are honoured to have been approached to lead the Global PR and Communications strategy for the Commonwealth Business Forum. Sterling Media is a consultancy that has been at the forefront of developing global communications for governments, the business sector and organisations with a mission to create sustainable change and impact, and in this same vein, we look forward to elevating the profile of the Commonwealth Business Forum.
We wholeheartedly believe in the ethos and values rife throughout the Commonwealth, and with our combined expertise we will act as a fulcrum to uplift the unique messaging that the Commonwealth Business Forum seeks to communicate.
The Commonwealth Business Forum seeks to engage with all members of the 53-nation network to foster trade and further explore the combined potential of each and every country by encouraging engagement and prosperity through cross-national investments. As a business headquartered in London, with a multi-cultural team of experts overseeing operations around the world, we also find embodied within us the same and equal spirit of the Commonwealth – in particular the benefits of closer business association and cooperation.”
